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Best Practices For Separate Service + Sales GMB Pages

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This thread addresses how automotive dealers should structure separate Google My Business (GMB) pages for sales, service, and parts departments to avoid cannibalization while improving local search visibility. The key consensus that emerges is that each department needs its own unique phone number and URL, with schema markup (JSON-LD) deployed only on the relevant department pages rather than the homepage, and categories must be strictly segregated by business type to prevent Google from suppressing listings. The critical insight is that group dealer sites must choose between a unified corporate homepage or individual rooftop pages with separate schema—Google cannot process multiple distinct business types (Ford dealership + Mazda dealership + service shop) as legitimate entities on a single website.

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