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Dealership Showroom Traffic vs. Internet Leads?

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Jeff Kershner

Jeff Kershner

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Showroom Traffic vs. Internet Leads?

I was hoping the DealerRefresh community could help with some insight on this and maybe additional data around a possible "growing trend".

I received this report from Autotrader and what stood out most to me was the data around showroom traffic vs. Internet leads. Internet Leads are trending down (Emails & Phone Calls) and the percentage of consumers coming into the dealership unannounced or unscheduled, is going up.

Are you seeing this trend at your dealership?
Would anyone have additional data on this or trending reports beyond a 2013 snapshot?

Maybe a trend from 2007-2013?


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✨ AI Highlights

Jeff Kershner shares an Autotrader report suggesting that traditional internet leads (emails and phone calls) are declining while unannounced showroom visits are on the rise, and asks the DealerRefresh community whether they're seeing the same trend at their stores. The thread invites dealers to contribute additional data or longer-term trending reports to validate or challenge this 2013 snapshot. The key question is whether digital lead generation strategies need to be rethought as consumer behavior shifts back toward in-person, unscheduled visits.

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