• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Digital Marketing Agencies Using AI to Write SEO & Social?

AI is so new, we can't see what it'll become.
"AI today is a seed in the soil and we've seen it's first sprout. Is it a blade of grass? Is it a Giant Sequoia?"

I am in the Giant Sequoia camp. :unclejoe:
AI has the potential to teach itself, if that day comes, everything is new, nothing is as it was.
 
AI is so new, we can't see what it'll become.
"AI today is a seed in the soil and we've seen it's first sprout. Is it a blade of grass? Is it a Giant Sequoia?"

I am in the Giant Sequoia camp. :unclejoe:
AI has the potential to teach itself, if that day comes, everything is new, nothing is as it was.
Will be 'humans' final invention when that happens.
 
  • Like
Reactions: joe.pistell
100% to learning custom prompts. It is like any other tool, if you don't know how to train or work with the results you will get garbage. We are churning out articles in 15 minutes that rank first page in under 24 hours (low-hanging fruit). We use the OpenAI GPT API and use custom prompts, custom outlines (if necessary), Topical maps, and data scraping so the information is a lot more up-to-date.

It still requires a human editor to review to make sure it's correct but with the above, we've been able to output quality content a heck of a lot quicker than ever before.
 

✨ AI Highlights

Automotive marketing professionals debate whether digital agencies should disclose or even use AI tools like ChatGPT to generate dealership SEO content and copy. Opinions are split: some practitioners find AI-assisted content faster and higher quality than traditional copywriters when paired with strong prompts, while others (notably SEO specialist Greg Gifford) argue it ranks poorly and fails to connect with customers. The emerging consensus leans toward a **Human + AI hybrid approach** — using AI to accelerate and assist content creation rather than replacing human judgment entirely — with a clear warning against straight copy-paste AI content for SEO purposes.

Replies Views 73 38,001 Started Last Reply