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Do You Know Your Dealerships BBB Score?

✨ AI Highlights

A dealer digital marketing professional warns that BBB.org is gaining Google search visibility, urging dealers to pay attention to their ratings before shoppers do. The conversation pivots when participants share evidence that the BBB operates as a pay-to-play scam, with ABC News investigation clips showing businesses receiving better ratings in exchange for membership fees. The key takeaway is split: while BBB rankings are rising in search results and could influence car buyers, the organization's credibility is deeply compromised — leaving dealers in an awkward position.

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