and...as an advertising girl I have to make one little comment. When are dealers going to start bitching about the thousands their flooring is costing them for every day their inventory isn't moving rather than the couple of thousand they spent to get the sales? Just saying....
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Edmunds TMV vs TrueCar - Dealers, wake up!
- Thread starter Jeff Kershner
- Start date
✨ AI Highlights
Jeff Kershner warns dealers that Edmunds is cutting out third-party lead resellers and going direct to dealers, arguing this is a trojan horse to capture dealership DMS transactional data through perpetual data contracts rather than a legitimate lead generation play. Dealers in the thread report poor closing ratios (under 5%) from Edmunds leads, while Kershner contends the real threat is how both Edmunds and TrueCar are acquiring and leveraging dealer data. The core takeaway is that dealers should read their contracts carefully and treat DMS data access as a critical negotiating point, not an afterthought.
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