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Brian,
What you stumbled upon on Best Buy is a microformat (subset of "Rich Snippets"). These are standardized ways of listing certain objects in HTML. Google actually has a Rich Snippet validator to confirm they are parsing these correctly. We have these elements on a number of our sites, but until recently the spec really only supported people and reviews. Google now supports businesses and events as well. Although there is no definitive evidence that the geo aspect of the business microformat can change your business' location on Google maps, microformats themselves have many benefits. If you would like to discuss the broader ramifications of these let me know.
What you stumbled upon on Best Buy is a microformat (subset of "Rich Snippets"). These are standardized ways of listing certain objects in HTML. Google actually has a Rich Snippet validator to confirm they are parsing these correctly. We have these elements on a number of our sites, but until recently the spec really only supported people and reviews. Google now supports businesses and events as well. Although there is no definitive evidence that the geo aspect of the business microformat can change your business' location on Google maps, microformats themselves have many benefits. If you would like to discuss the broader ramifications of these let me know.
Google Maps incorrectly indexing your company?
Not quite alone there:
As always with the internet, trust but verify ~often.
Not quite alone there:
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www.mediapost.com
As always with the internet, trust but verify ~often.
Alex, you are absolutely correct. Map listings are partially driven by compiled information from authoritative directory services. If your information isn't synced, you will have problems. Not only that, it helps with your overall SEO. Another ingredient in the SEO secret sauce.
- Apr 13, 2009
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Richard you pretty much hit the nail on the head. If your listings are congruent across multiple mediums it appears that google will recognize your listing as being the most relevant.
In addition to that you need to
Complete your profile - images, videos, hours, payment methods, etc...
Build some links with good anchor text to your map listings. Including passing some link equity from your main website back to your map listing.
Make sure when you are syncing up there is a link to your website in your example.
In addition to that you need to
Complete your profile - images, videos, hours, payment methods, etc...
Build some links with good anchor text to your map listings. Including passing some link equity from your main website back to your map listing.
Make sure when you are syncing up there is a link to your website in your example.
Just curious... how do you guys test out results in areas out side of where you are doing SEO testing from. For instance, I am unable to get accurate local or organic results for my wife's massage business located in West Hartford, CT 06117, when I am testing from our home office in West Hartford, CT 06119. Is there any way to view accurate results for areas outside of your own? How do professional SEO companies test outside of their area with geo-targeting playing such a major role in seo these days?
Thanks for any help.
Brian
Thanks for any help.
Brian
Brian
You can use the Adwords preview tool which you can use to show how a search page looks like in a different zipcode or city.
https://adwords.google.com/select/AdTargetingPrev...
You can use the Adwords preview tool which you can use to show how a search page looks like in a different zipcode or city.
https://adwords.google.com/select/AdTargetingPrev...
Thanks Brian, that's very helpful, however it does not trigger the local 7-pack which is our main source of site traffic.
7-Pack = Local Search Map with 7 map pins (results). Used to be called the 10 Pack.
Example:
car dealer near boston ma
http://www.google.com/#hl=en&expIds=17259,237...
Example:
car dealer near boston ma
http://www.google.com/#hl=en&expIds=17259,237...
✨ AI Highlights
Dealers and SEO professionals discuss how Google Maps rankings work for car dealerships, including why listings appear or disappear in local 7-pack results and how to optimize them. Key insights include keeping business information consistent across platforms, completing Google Local Business profiles fully, and building links with anchor text pointing to map listings. The thread also surfaces practical tools — the AdWords preview tool and HideMyAss.com — for testing geo-targeted results outside your physical location.
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