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My marketing director is hedging that Ford sees the control of lower inventory, the profit increase by not having to incentivize, and the demand they can generate through lower production. I then added, as long as everyone else doesn't try to increase their market-share, that may work LOL
Remember after 07 when all the OEM's learned this lesson? And then when the market started getting back to normal all of the brightest minds at the OEM's got together and said, "You know what we need? MOAR INVENTORY!!!" I think we will see the same thing on repeat here.
 
My marketing director is hedging that Ford sees the control of lower inventory, the profit increase by not having to incentivize, and the demand they can generate through lower production. I then added, as long as everyone else doesn't try to increase their market-share, that may work LOL
Remember after 07 when all the OEM's learned this lesson? And then when the market started getting back to normal all of the brightest minds at the OEM's got together and said, "You know what we need? MOAR INVENTORY!!!" I think we will see the same thing on repeat here.
 
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Sounds like GM plans to be shipping a lot more cars in Q3. The latest earnings call hinted at it. Guess they have the chip issue sorted.

When this thing comes around it could come around fast! Is your dealership ready to have more new cars than customers? And what if we are in an *official* recession at that point?
 
We started the month off like crazy, then hit a wall.

Subaru just retracted some annual marketing efforts for later in the year, due to inventory constraints.

Will be interesting to see how things actually go. This is the first time in MONTHS that we have had more than 1 new car on the lot, available, and not sold within hours of hitting the ground.
 

✨ AI Highlights

Alex Snyder outlines four COVID-era disruptions to car dealers, with the fourth being a potential glut of new inventory as chip shortages ease and manufacturers ramp up production. His original prediction appears to be materializing, with over half of tracked dealers seeing new inventory increases in November, and GM signaling heavy shipments in Q3. The key concern is whether dealers — accustomed to record profits on scarce inventory — are prepared to compete in a high-supply, potentially recessionary market.

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