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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
This thread debates whether AI is effective at securing service appointments and handling customer interactions in dealerships, with participants examining response rate data from third-party lead sources (CarEdge) showing dealerships missing opportunities. The core disagreement centers on whether dealership leadership should replace underperforming salespeople with AI systems that consistently execute best practices, versus Bill Vaughn's skepticism about the accuracy of the claimed low response rates in the cited examples.