How many 3rd Party Lead Providers do you use?

[Alex Snyder]

How many companies do you buy leads from? This isn't how many companies do you get leads from this is about how many sell you a package of leads or charge per lead?


If you want to publically post your number, feel free to do so! Could be a good conversation. We buy from 1 company: AutoUSA.

 

[Jeff Kershner]

1. AutoUSA
2. Detroit Trading Exchange
3. Select leads from Dealix.

 

[DogbertBH]

1. Dealix
2. Gm 3rd Party (We pay for them - they count)

-Bobby

 

[Breene]

autobytel
cars.com new leads plus
cards direct

fail??

 

[Alex Snyder]

fail??

It really depends on your market. If you're happy with the ROI from those 3, then they aren't failing.

 

[idkmybffamir]

Autotrader, where you have to pay double to see results (that is if the shopper doesnt click on the 50 banner ads on your page).

 

[Stefan]

Autobytel
Dealix
AutoUSA
KBB (Just got this... big promises from the sales rep... will see)

 

[Jason Walter]

The only leads we buy are from GM...we have in the past bought from Dealix, Autobytel and the other usual companies. We decided to re-focus our money to generating traffic to our dealer website.

 

[NickCybela]

As we sell leads, I'd also be interested in what dealers consider "good" closing rates.

We're offering leads that have (thusfar) closed at 8% according to the dealers on the program. However, I have to profess complete ignorance as to whether or not that's good for third party leads.

What do you think?

 

[Alex Snyder]

Nick - that's about average for the better lead providers.