- Oct 19, 2017
- 15
- 1
- First Name
- LAURIE
Rob, love it! You're right - social IS the media today - no getting around it. It's just another channel to get the message out vs. an actual "practice."
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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
- Oct 19, 2017
- 15
- 1
- First Name
- LAURIE
Rob, love it! You're right - social IS the media today - no getting around it. It's just another channel to get the message out vs. an actual "practice."
✨ AI Highlights
The thread uses Charlie Sheen's viral 2011 Twitter explosion as a springboard to discuss multi-channel digital marketing strategy for car dealers. The key takeaway, echoed by Jeff Kershner and Brian Pasch, is that combining video, images, hashtags, and social platforms simultaneously — rather than relying on any single channel — is what drives audience growth and brand dominance. Participants also debated whether 'social media' is even a meaningful term, with the consensus leaning toward it simply being modern media.
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