- Apr 26, 2009
- 155
- 17
- First Name
- Brian
A dealer principal accuses Edmunds of acting against the interests of long-standing paying customers, prompting discussion about how major automotive portals and data aggregators like JD Power exploit dealer brand equity and content through SEO tactics. Replies veer into related frustrations about 'rape and scrape' content farming, trademark bidding, and whether third-party sites are parasitically profiting off dealer names. The thread's key tension is whether dealers have any real leverage against the large portals they depend on, with some urging a Google Page One ownership strategy as a countermeasure.