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#RefreshFriday Jon Berna (the D.R. Truth) - Google and Facebook Ad Targeting

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#11
Dan Sayer said:
Had a demo for one of our pre-owned lots with ACE/CarsDirect AKA "Auto Credit Express" and the product rep was completely unaware of the Oct 19th changes to targeting of "credit". Part of their presentation deck specifically points to their credit keyword and zip-code strategies with Google SEM. @jon.berna they would have to be directly impacted in their ability to drive credit shoppers to their aggregator sites, wouldn't they? How does this impact this particular lead segment in our industry? Or does it just drive up their expense in those (broad vs targeted) campaigns and they shouldn't really see a change in their ability to provide credit leads?
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When I used them in the past, my rep was completely unaware of why *every* ACE submission had people telling us they were told they were approved with $0 down. Needless to say, we did not keep them around for long.
 
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✨ AI Highlights

Jon Berna joined a RefreshFriday webcast to break down recent changes to Google and Facebook ad targeting and how those changes affect car dealers' digital marketing strategies. A notable discussion point emerged around Google's October 19th restrictions on credit-related keyword and zip-code targeting, with dealers questioning how vendors like Auto Credit Express—whose reps appeared unaware of the changes—would be impacted in delivering credit leads. Attendees responded enthusiastically, praising Berna as a trustworthy and dealer-focused voice worth featuring regularly.

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