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New Car Photos - Performance Stats and Ideas

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Jeff Kershner

Jeff Kershner

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New Car Photos - Performance Stats & Ideas

I wanted to share this with the DealerRefresh community. As several articles/studies (like the recent Cobalt Study) have pointed out NEW CAR PHOTOS are what the consumers like and want.

I had a few large metro market dealers commit to taking photos of their entire new car inventory. Wanna know what happened?

I will let the stats speak for themselves: Find out here

And while your over there reviewing the revealing  new car photos performance chart, tell us how you're going about getting photos of your new car inventory.
 

✨ AI Highlights

Jeff Kershner shares performance data from large metro dealers who committed to photographing their entire new car inventory, referencing a Cobalt Study showing consumers prefer actual new car photos over stock images. The thread points to measurable results that make a case for dealers investing in original new car photography rather than relying on generic manufacturer shots. It's a data-driven discussion likely to interest dealers evaluating their inventory merchandising strategy.

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