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as Bill you are correct Nissan is a great stand alone brand and pretty much sell them selves not only that but nissan usa hase stepped up thier A game to the market and the wanna have mtore product out there then toyota and they are well on thier way for this year. first brand to make an all electric car dropping a crap new body styles over the next few months huge changes you will see with nissan. food lion is based out salisbury u are right if you dont mind me asking what city and state r u in (sorry for all short hand my emails to customers are much better then this)
 
Thanks Jerry. That's part of the reason I've been on here learning what I can. To demonstrate to them that I have the initiative to do what it takes to succeed. Hopefully, that will go a ways toward to offsetting the lack of experience.

Christina - I'm in Vidalia, GA. Small town in central GA, about 13K in the town and 26K in the county. There are 3 dealerships in the town.
 
that's that rochester thinkin right there Jerry!!! Fake it till you make and learn to master mind BS Talkin!!!

Their was nothing BS about my advice. The fact that he is here to learn, I'd give him a chance just based on that alone. When hiring salespeople I would always ask people how much money they needed to make. You would be amazed at how low some people set their sights and I would never hire those people. Give me a candidate who owes a lot of money or has a big family to support, well that person will find a way to get the job done. Necessity has a way of creating success. When it comes to dress code in our industry, I fell that's been lacking lately.
 
Well, I made it to the interview this afternoon and spoke with the GM and the new car SM. The GM is an old-fashioned sales-type. His statement was that he liked meeting with a customer face-to-face, spending 2-3 hours with them and getting a deal done. He doesn't care for this way of doing things that requires constant e-mailing and waiting 45-60 days before anything happens.

The new car SM was a bit more open to the possibilities, but overall there doesn't seem to be a strong commitment to their internet division. I got the impression that it's considered a necessary evil.

About the division - it's a one-person show. No help. The ISM does everything and is considered a salesperson. They are paid only on commission for what they sell. And their sales are relegated to the internet contacts, they do not work the lot. The last ISM was there 3 months.

All in all, it doesn't sound like the right situation for a newcomer to get his feet wet. (I have a feeling it would wind up being a lot more that just my feet) I don't necessarily expect to have someone hold my hand every step of the way, but I do at least want to see some enthusiasm for the internet model.

Jerry - You mentioned dress code. WOW! The GM was wearing a pullover and blue jeans. One salesman was in shorts, tee shirt, and tennis shoes; one was wearing a very bright yellow golf shirt and green checkered golf shorts. The new car SM looked a bit more professional.

Anyway, my thanks to everyone who shared opinions, it was certainly helpful. Perhaps there will be another opportunity lurking around the corner, so I may be back.

Regards,

Bill
 
Jerry - You mentioned dress code. WOW! The GM was wearing a pullover and blue jeans. One salesman was in shorts, tee shirt, and tennis shoes; one was wearing a very bright yellow golf shirt and green checkered golf shorts. The new car SM looked a bit more professional.

Sounds like you interviewed at a dealership that just doesn't get it. There are other dealerships and don't wait for the opportunity to appear, create one. Many dealerships have that one person they would just love to get rid of and when the right person comes along that might happen. So don't wait for an opportunity, make one. Visit other dealers and apply for a job. Somebody will hire you. A six figure opportunity awaits you!

Baffles me that a person doing an interview would come to work dressed like a bum. Don't these knuckleheads doing the interviews realize they need to impress as well. You want talent, you better make your dealership look like it's oozing with talent. Wake up people, you need to impress your candidates just as much as you want them to impress you. Otherwise bums will attract more bums. This crap pisses me off! And I am sure these managers will complain that they can't find any good talent.

What part of the country are you in, I'll find you a decent place to interview.
 
All in all, it doesn't sound like the right situation for a newcomer to get his feet wet. (I have a feeling it would wind up being a lot more that just my feet).

Then again it could be the perfect situation to get your feet wet in the car business. I wouldn't go into it thinking I'm going to change the mentality of the dealership around, but rather taking the opportunity to learn the business through the eyes of some old schoolers. This alone will could be worth it's weight. There's still a lot to be said for one on one relationship building, desking deals and closing. Many of these "techniques" are imparitive for success in sales no matter what you're selling.

I believe you have questions to ask that would help you decide and allow you to structure yourself a plan around it.

How many leads are they getting a month?
what lead sources are they working with?
what percentage of te budget goes towards online marketing?
do they and if so, what crm are they using?
whats their process for online merchandizing?
 
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