• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Porsche Websites

Not sure if I am the right person for a technical advice but the 'broken' SEO Greg is talking about is almost certainly missing 301 redirects. If your old URLs (like your custom blog posts or specific landing pages) weren't mapped to the new Adobe URLs, Google thinks the content is dead.

The only real solution is to force their hand:

Get your marketing team to pull a list of your top-performing URLs from the old site (check your historical Search Console data).

Map those directly to the closest corresponding page on the new site in a simple spreadsheet.

Open a high-priority ticket with the Porsche website support desk and demand they upload that specific redirect map into the Adobe URL Mapping tool.

Corporate won't do the manual work for you, but if you hand them the map, they have to fix it. Until then, you're basically paying for a digital billboard that nobody can find the exit for."
 

✨ AI Highlights

Porsche dealers discuss their experience migrating to Porsche's new Adobe-based website platform, with several reporting significant SEO and traffic problems similar to what Audi dealers experienced. Key issues include poor CMS usability, limited customization as a subdomain of the OEM site, dramatic traffic collapses (one Audi dealer saw 80% overnight), and missing 301 redirects from old URLs that Google interprets as dead content. The consensus is that while the platform concept should work directionally, the execution is flawed, and dealers may need to leave the program or demand that Porsche's support team manually implement redirect maps to recover lost search visibility.

Replies Views 10 2,185 Started Last Reply