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Round Robin VS Lead Bucket

Jeff Kershner

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Round Robin or Lead Bucket - which is best?

Alright folks, it's 2014, and I haven't seen this question asked in a while. Are you guys / gals using a lead bucket or a round robin system?

We have gone back and forth through the years, and are current using a lead bucket. It has warts, of course, and I am contemplating a switch back to round robin. We have a hybrid BDC of sorts - 4 appointment setters (who work more leads, naturally) and 2 salespeople (who work less leads.)

Since we added the salespeople, I haven't been comfortable with Round Robin - we all know the issue there. However, it seems like they get the short end of the stick when using a bucket as well.

Anyway, what are you using today, why, and how do you like it? Click here and comment over in the forums

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✨ AI Highlights

Jeff Kershner reopens the debate between round robin and lead bucket distribution systems in 2014, sharing his experience managing a hybrid BDC with both appointment setters and salespeople. The core tension is that round robin becomes problematic when team members handle different volumes of leads, particularly when mixing dedicated appointment setters with salespeople who have other responsibilities.

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