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Study: What Digital Drivers Want

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Jessica Ruth

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A recent study by Accenture revealed what Digital Drivers Want:

The Automotive Industry Digital Survey yielded the following key findings:

  • Fifty-four percent want information tailored to their needs while researching a new car via online channels.
  • Thirty-six percent already use online channels to narrow their search for a vehicle as an initial step on the path to purchase.
  • Sixty-three percent stated they would consider purchasing a new car in an online auction.
  • Chinese, Americans and Brazilians appear more interested in online digital experiences compared to other countries.

Check out the cool infographic: Automotive Industry Digital Drivers

 
 

✨ AI Highlights

A forum post shares findings from an Accenture study on what car buyers want from digital channels, highlighting that 54% want personalized online research experiences, 36% begin their vehicle search online, and 63% would consider buying via online auction. The data suggests American, Chinese, and Brazilian consumers show the strongest appetite for digital car-buying experiences, pointing to significant opportunity for dealers investing in online retail.

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