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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Joe Pistell traces the long-term behavioral shifts in car buyers back to the 2008 financial crisis, arguing that dealers are sitting on underutilized ROI opportunities in their existing customer base and service departments. The thread draws positive reactions from industry peers, with one commenter highlighting Facebook's Polk-powered vehicle ownership targeting as a timely complement to Joe's service-campaign focus. A journalist also reaches out off-thread, signaling the post's broader industry relevance.