The State of Email Marketing [Infographic]

[Jeff Kershner]

Check out this "State of Email Marketing" infographic put together by Constant Contact.

Over the years email marketing has of course been a huge topic of conversation here on DealerRefresh. Matter of fact, there's an active thread happening over on the forms right now about email marketing at the dealership.

Here are a few other threads around the topic:
Email Marketing - Fundamental For Success

Automotive Email Marketing Provider

E-Mail Marketing Old School? SmartPhone Marketing

Some highlights from the infographic include...

• 83% of people check email first on a business day
  
• 72% check 6 or more times per day (I’m in this camp, no doubt)
  
• 88% of people surveyed check their email via a mobile device
  
• 63% of those people check at least once a day

 

 

[Kyle Suss]

Worth noting is the fact that this says "Each email address gets three permission-based email marketing messages a day." You can go ahead and throw some of these stats out the window because I haven't met a single dealer that uses a permission based signup system.

 

[Kyle Suss]

Otherwise, it's a great infographic

 

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