Holding on the trade is great when you can do it. Of course everyone thinks their 200,000 mile Taurus is in Excellent condition and KBB says its worth $3000 more than it is (on a $1000 car no less) so we have to show them auction data, MMR, Black Book etc. The decucting for reconditioning is a great way to do it.
-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
✨ AI Highlights
Dealers and managers debate how trade-in valuation has become the last remaining lever for holding front-end gross as new car margins shrink. The thread explores transparent appraisal techniques—walking customers through the process, using third-party data like vAuto and Black Book, and itemizing reconditioning costs—as ways to build trust while protecting profit. A recurring concern is that tools like AutoTrader's Trade-In Marketplace may commoditize trade values entirely, pushing dealers toward F&I products and accessories to compensate.
Replies
Views
10
20
Started
Last Reply
