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Transparency in Your Pay-Per-Click Advertising

Kyle,

You are correct that all of our Thank You pages are set up as goals in Google Analytics.  For every "Thank You" page on our sites, we pass the lead ID (that we send with each lead to our customers' CRM's) as a query string parameter, so its captured in GA.
 

✨ AI Highlights

The thread explores how dealers can gain actionable transparency from their PPC advertising by integrating data from tools like Google Analytics, CRM systems, and lead sources using CSV exports or ADF formats. A key insight is that dealers should demand Google Analytics on their websites regardless of their provider's own reporting platform, and that lead IDs can be passed as query string parameters to Thank You pages for cleaner conversion tracking in GA. The discussion also surfaces frustration with ADF limitations and a community desire for an industry-driven ADF 2.0 standard.

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