I'm 15 miles from the Maryland - Virginia boarder. I was under the impression that zag charges VA dealers a monthly fee as opposed to a per deal fee. I was also under the impression that this enables zag and the dealer to loophole the law. I know for a fact that VA dealers use zag/truecar because they come up in buyers top three with me (yes we use zag, not my call) .
Checkered flag is in VA , maybe Alex can chime in to clear this up for us.
I get the feeling VA dealers are operating under both models from what VADA said. They did talk about monthly model briefly, but said some dealers are still doing the per deal model under old agreements.