Uncle Joe's Makeover Diary 2.0

[joe.pistell]

"Price Includes $250 Cars.com Incentive..."


https://www.cars.com/vehicledetail/afd466f5-79bf-460c-b4b3-0b212c4843d3/

vs

Price = "Contact Us" Dealer VDP

woa, all 155 used VINs: Price = "Contact Us"

Chevrolet Pre-Owned vehicles | Chevrolet dealer in Papillion NE | H&H Chevrolet

Find the pre-owned vehicle you've been looking for today with the best pre-owned Chevrolet prices in Omaha.

www.hhchevy.net

 

[Ryan Everson]

Price = "Contact Us" Dealer VDP

woa, all 155 used VINs: Price = "Contact Us"

Chevrolet Pre-Owned vehicles | Chevrolet dealer in Papillion NE | H&H Chevrolet

Find the pre-owned vehicle you've been looking for today with the best pre-owned Chevrolet prices in Omaha.

www.hhchevy.net

Just another example of why maintaining 2 separate sites is a bad idea. Likely an inventory feed issue that they haven't noticed since they never visit that site.

Primary Off-Program Vanity Site - Dealer E-Process:
Has Pricing -> https://www.hhchevy.com/auto/used-2023-chevrolet-silverado-1500-high-country-omaha-ne/90756553/

OEM Approved Site - Ansira/Sincro/CDK/Cobalt:
No Pricing -> %NEW/USED_CAP_FIRST_LETTERS% %YEAR% %MAKE% %MODEL% For Sale Omaha NE | %VIN%

 

[joe.pistell]

good catch RE.

H+H is aggressive.


The new FTC rules will blowup favorite pricing games.


"...Dealer service/document fee of $999 is not included in quoted price. Tax, tag, and electronic registration fee of $399 are not included"

New thread? FTC Pivot Watch.

 

[Ryan Everson]

good catch RE.

H+H is aggressive.
View attachment 8912

The new FTC rules will blowup favorite pricing games.

View attachment 8913
"...Dealer service/document fee of $999 is not included in quoted price. Tax, tag, and electronic registration fee of $399 are not included"

New thread? FTC Pivot Watch.

Yes, that is also a GM AIS violation - a GM dealership can face serious financial implications if they receive 3 non-compliance strikes.

 

[joe.pistell]

PSA: Drop Google, use Perplexity.ai it's really improving fast.
Our startup (AutoMagic Labs) has subscriptions to ChatGPT4o, Claude 3 Opus, Gemini Advanced and Perplexity Pro. When it comes to research, Drop Google, use Perplexity. Give me a like or a comment if you like Perplexity too.

 

[Will G.]

PSA: Drop Google, use Perplexity.ai it's really improving fast.
Our startup (AutoMagic Labs) has subscriptions to ChatGPT4o, Claude 3 Opus, Gemini Advanced and Perplexity Pro. When it comes to research, Drop Google, use Perplexity. Give me a like or a comment if you like Perplexity too.

Out of the four ( Perplexity, ChatGPT, Copilot, Gemini), Perplexity is my go-to for search at the moment.

 

[Carsten]

Perplexity - interesting.

It's faster than chatGPT.

I like how they add relevant content.

I think I'm done with google. too many searches to only end up on their sponsored ai generate crap pages.

I'm going to give duckduckgo a chance.

 

[joe.pistell]

+90% of car shoppers don't know trim hierarchy.
We, as an industry, have yet to solve this puzzle for car shoppers. CarMax is the leader: https://www.carmax.com/research/chevrolet/equinox/2018

Anyone know of a great solution for this puzzle?

User story: I know the YMM of what I'd like to buy, I have some fav features, but IDK much about the trims.

 

[Chris Cachor]

ChatGPT is pretty good at this - but would probably be good to take a good VIN decoder database and customize it. I've been playing around with it for a project I'm working on for vehicle comparisons. For summarizing key points it's pretty incredible.

 

[joe.pistell]

This is an interesting study of FRICTION:

Take a min and reflect on this info. From your shoppers POV, the distance to your store is a big deal and it's totally overlooked. (table construction details below). As a merchandising expert, I need to create content to 'work' this audience.

LONG DISTANCE SUMMARY:
• 60% of this stores leads are far away and the shopper knows it.
DISC TAKEAWAYS:
• Anyone that is this far away AND sent you a lead is VERY interested in that VIN.
• Help your long distance shoppers feel more confident with helpful concierge-like services.
• Create special word tracks that specifically address this friction
• Find a way to get this process into your CRM (i.e. add to autoresponder)
• BONUS: Get this dialed in, then add this content on your VDPs, your long distance shoppers will see less friction. (idea: use dedicated phone # for concierge svcs)

Table construction details:
•••DL your leads into a csv, then use BatchGeo.com. You will get straight line distance, I added a 1.3 multiplier to approximate drive times for this store.•••

I created these 'drive time buckets' to approximate the planning required to see the car (i.e. Think FRICTION)
• Under 30 min drive is local. No significant planning is needed, no need for an appt, just show up. Shopper is highly likey to visit other stores.
• All over 30 mins is a planned visit. Shopper wants a productive visit.
• 30-60 min drive is semi local. Planning is required. Shopper is highly likely to visit other stores.
• 1-2 hrs away is a 'day trip'. Shopper has landed hard on your VIN, they are NOT likely to visit other stores.
• >2 hours away, Shopper has landed hard on your VIN, great planning, communication and concierge-like services. Shipping as a service may reduce friction for some.

Love to hear what the grand master of long distance selling has to say... @BillVaughnAlWestNissan ?