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When Your Dealers Social Media Goes Extremely Wrong
- Thread starter Jeff Kershner
- Start date
Hi Jeff,
I was hired last year to be the Director of Social Networking for the Volz Auto Group in New York. I found this article to be highly informative and look forward to using some of the ideas and techniques.
Thank you so much,
Anthony Hazzard
Director of Social Networking
I was hired last year to be the Director of Social Networking for the Volz Auto Group in New York. I found this article to be highly informative and look forward to using some of the ideas and techniques.
Thank you so much,
Anthony Hazzard
Director of Social Networking
- May 1, 2005
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- Jeff
- May 1, 2005
- 6,006
- 1,918
- Awards
- 12
- First Name
- Jeff
- May 1, 2005
- 6,006
- 1,918
- Awards
- 12
- First Name
- Jeff
Nick, thanks for joining in stating your position. You have some challenges ahead of you getting this stuff removed but with time, I'm confident you'll have this taken care of. If you would ever need any help or advise, please reach out to the DealerRefresh community! We would be more than happy to help in any way we can.
Alex, I use Ning for our community site, as well as allot of ADP dealers, Certainly you have your hands full. (and it's Monday !) Later this afternoon I can take a look around. Possibly the best person to reach out to would be @RalphPaglia, who I credit with starting the "dealer community" site idea using Ning. Rock on brother.
Wow this is pretty unfortunate but Alex with the right actions you should be able to overcome this. There are some pretty knowledgeable people here on DR that specialize in such things and can help you.
Situations like this should not cause us to conclude that social media has to be done in-house. Employees are "third-parties" too when it comes down to it. It's like Jared says, you hire babysitters to lighten the load.
This relates to something being preached a lot these days...dealer education. How the web and social media are tackled are as important as the overall sales process itself now. They are one and the same now really. This will make for a great training exercise in the years to come I am sure.
Situations like this should not cause us to conclude that social media has to be done in-house. Employees are "third-parties" too when it comes down to it. It's like Jared says, you hire babysitters to lighten the load.
This relates to something being preached a lot these days...dealer education. How the web and social media are tackled are as important as the overall sales process itself now. They are one and the same now really. This will make for a great training exercise in the years to come I am sure.
✨ AI Highlights
Jeff Kershner spotlights a cautionary example of Phil Long Auto Group's neglected and spam-ridden social media presence, urging dealers to vet vendors carefully, maintain account credentials, and monitor their online footprint regularly. Replies from industry professionals add practical warnings about insecure CMS platforms, the dangers of letting vendors own your domain, and the importance of dealer education around social media management. The thread concludes that outsourcing social media isn't inherently the problem — lack of oversight and accountability is.
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