Jeff, I agree with you regarding ratings and reviews. Most GM's have not a clue and some have had their in-house "internet" gurus write fake reviews that are so bad they make you laugh. Others see some of the big auto review sites as a form of legalized extortion which given their lack of transparency I would agree with. But with Google's recent inclusion of 3rd party reviews with their organic search results, dealers have to be proactive right now.
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✨ AI Highlights
A forum post mocks dealership leaders who blindly adopt social media without strategy, dubbing the phenomenon a 'Social Trusting Disease.' The thread evolves into a more substantive discussion about dealer ratings and reviews as the proper entry point into social media, with Jeff Kershner sharing firsthand experience automating review collection and warning that Google's inclusion of third-party reviews makes proactive reputation management urgent. The overall consensus is that most dealers are reactive firefighters rather than strategic thinkers, and those who act early gain a meaningful competitive edge.
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