Your Favorite Metric

[Carluminati]

Not all VDP's are created equal, and some car dealer website providers really suck at it. Inside the perfect VDP are all the tantalizing details which hold the "session user" there longer, they inform, they illustrate, they visualize, they provide a clear price and rebates available, and they call to ACTION. There is no rocket science to this. The real fortune is all in the follow up - long term - and this is probably why many internet departments are not seeing the results they "hoped for".

Great VDP + Follow up = Sales

 

[Amy Eddins Hughes]

One could argue, you no longer have to choose. Slicing up the metrics in context is key. When you are able to base your comparison on both metrics and segment each combination (coupling of traffic and landing page), you can definitely see that all VDPs are not created equal.
Conversion metrics can include all GA Goals. In this instance we are looking at Form Submissions, Mobile Click to Call, and Maps & Directions page visits as the definition for conversion. If you really want to amp up your analysis, apply a dollar value to each conversion and then look back into your traffic sources for the highest value campaigns. Eye opening metrics for sure. #lovetogeekout

 

[John M]

Aside from sales and gross, what metric do you like to track most?

Phone calls and chat