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JD Power — DealerRefresh Vendor Library
JD Power provides market research, consumer insights, vehicle quality studies, and registration/ownership data widely used by dealerships and OEMs.
About suggest a correction →
JD Power provides market research, consumer insights, vehicle quality studies, and registration/ownership data widely used by dealerships and OEMs.
What you do with it
access authoritative third-party research and data on shopper habits, market conditions, and sales forecasts, so they can make more informed inventory, marketing, and retailing decisions
When dealers and OEMs need to understand consumer behavior, market trends, and vehicle demand
combine survey-based satisfaction data with online review platforms like DealerRater, so they can consolidate customer feedback into a single analytics view
When dealers want to benchmark customer satisfaction and integrate feedback across channels
subscribe to J.D. Power Valuation Services for regularly updated wholesale and retail vehicle values, so they can price inventory competitively with defensible third-party data
When dealers need credible vehicle valuation benchmarks for used-car pricing and wholesale decisions
Community evidence → Stable
The DealerRefresh community treats J.D. Power overwhelmingly as a credible, authoritative source of market data, citing its research on consumer internet usage, showroom visit patterns, generational buying behavior, and sales forecasts as useful benchmarks for dealer strategy. Positive mentions highlight the value of its conferences, CPO consumer insights, and the DealerRater partnership as practical tools. The one notable negative voice questions whether J.D. Power — alongside Edmunds and TrueCar — adequately compensates dealers for the sensitive financial data (dealer costs, financed amounts, invoice prices) it extracts through service agreements, raising a data-fairness concern. Beyond that single critique, the community appears to accept J.D. Power's research as a neutral-to-positive industry utility rather than a controversial vendor.
Consumer behavior and internet usage research7 mentions
Sales forecasting and market conditions5 mentions
Industry conferences and roundtables5 mentions
Data extraction and fair dealer compensation concerns1 mention
Vehicle valuation services2 mentions
Customer satisfaction and review integration2 mentions
CPO and remarketing consumer insights1 mention
112 mentions · 13 positive · 10 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEUTRAL
"Does anyone know of a reputable source (JD POwer, POLK) where I can find out how much in car sales the internet generates per year?"
Looking for a Citation Source......"the Internet generates over $??? billion in car sales" →
NEUTRAL
"JD Power has done a study on this (it's out there some where), It's an industry wide study, it too may not match your needs."
Owners Buying Same Model →
NEUTRAL
"Here's a statistical chart borrowed from the latest J.D. Power New Autoshopper.com Survey"
What independent sites are your shoppers visiting? →
NEUTRAL
"According to the latest study from J.D. Power and Associates, online product information is more influential than Price to New-Vehicle shoppers."
Product Information is more Influential than Price →
NEUTRAL
"2009 JD Power Automotive Internet Roundtable Review - Red Rock, Vegas
Vegas, Social Media, JD Power Stats, OEM representation, professional atmosphere, and excellent networking opportunities were the highlights of 2009's #JDPAIRT"
2009 JD Power Automotive Internet Roundtable Review - Red Rock, Vegas →
NEUTRAL
"Since "retiring" from JD Power and Cars.com, Dennis Galbraith has been writing a book titled, Sales Integration."
SALES INTEGRATION: Online Are You Advertising Or Selling? →
NEUTRAL
"According to the 2011 JD Power Automotive Internet Roundtable Study, the average car buyer will visit 1.3 dealerships"
Uncle Joe's Make Over Diary →
NEUTRAL
"2008 J.D. Power Automotive Internet Roundtable VS 5th Digital Dealer Conference"
2008 J.D. Power Automotive Internet Roundtable VS 5th Digital Dealer Conference →
NEUTRAL
"Shoppers Cite Dealer-Related Issues Among Top Reasons for Rejecting a New Vehicle - J.D. Power and Associates Reports"
Shoppers Cite Dealer-Related Issues Among Top Reasons for Rejecting a New Vehicle - J.D. Power and Associates Reports →
NEUTRAL
"The thread discusses J.D. Power's 2016 Automotive Mobile Site Study rankings, highlighting that smartphone access to manufacturer and third-party automotive websites is increasingly critical for the car shopping experience."
J.D. Power 2016 Automotive Mobile Site Study - How did your manufacturer do? →
NEUTRAL
"J.D. Power has acquired Darwin Automotive (Superior Integrated Solutions, Inc.), a provider of F&I software for dealerships, to expand its offerings in data analytics and automotive software solutions."
Another One! J.D. Power Acquires Darwin →
NEUTRAL
"J.D. Power launched "Shop With Ease," a digital retailing platform leveraging their Darwin Automotive acquisition to offer end-to-end vehicle shopping, financing, and e-contracting capabilities directly through dealership and manufacturer websites."
J.D. Power introduces new Digital Retailing Platform →
NEUTRAL
"The J.D. Power Auto Summit will take place in Dallas on January 26, 2023, immediately before the NADA Show, featuring keynote speakers from Toyota and Hyundai discussing automotive retail trends for 2023."
J.D. Power Auto Summit - January 26, 2023 →
NEUTRAL
"J.D. Power's 2015-2016 sales forecasts, highlighting that while 2015 showed strong demand with 14.2M expected units (up 600K from 2014), growth will significantly decelerate in 2016 with only 200K additional units anticipated."
Today's Auto Industry from a Sales Perspective? →
NEUTRAL
"The J.D. Power 2013 APEAL Study reveals that vehicles with higher appeal ratings sell faster, command premium prices, and generate stronger customer loyalty."
Porsche / Range Rover top J.D. Power APPEAL study. →
NEUTRAL
"The tool integrates quick links to resources like Kelley Blue Book and J.D. Power to streamline the research process for making informed purchasing decisions."
Voyn Car Dealer Tool - Find Best Deals with ChatGPT →
NEUTRAL
"J.D. Power and GlobalData forecast November 2024 new-vehicle sales to reach 1,361,200 units (a 6.7% increase from November 2023 on a selling-day adjusted basis)"
J.D. Power U.S. Automotive Forecast for November 2024 →
NEUTRAL
"J.D. Power 2015 Driver Interactive Vehicle Experience Report finding that new car technology often goes unused by drivers due to complexity"
Is New Car Technology Worth It? →
NEUTRAL
"The author draws on insights from DSES and J.D. Power marketing summit conferences to argue that as automotive retailing grows more complex, dealers need greater control over and visibility into their data to compete effectively."
It’s my data – How do I get access to it? →
NEUTRAL
"J.D. Power 2017 New AUtoshopper Study shows 2.3 visits before purchase"
It's 2019. What is a good Web Lead Close Rate? [Insert "yeah but our leads are different" here] →
NEUTRAL
"J.D. Power stats show that consumers visit LESS THAN 2 dealer showrooms before purchase. I believe the accurate number is 1.3 (or 1.2)"
BDC Averages. →
NEUTRAL
"When I attended the 2007 J.D. Power Roundtable a few months back, every time I turned around someone was talking about dealers and SOCIAL NETWORKING!"
Do Car Dealers Need to be Social Networking? →
NEUTRAL
"J.D. Power and Associates just published a study today looking at the manufacturer sites. The first paragraph reads: "Websites that maintain a focus on usability along with branding and design features successfully satisfy shoppers, according to the J.D. Power and Associates 2010 Manufacturer Website Evaluation Study (MWES)—Wave 2 released today.""
The Ego....errrr....Dealership Home Page →
NEUTRAL
"Demand cooled during the second half of last month after a sharp gain in retail sales at the start of July, J.D. Power and Associates said today."
Competing against cash for clunkers record sales →
NEUTRAL
"On One Price--these stats have dropped from J.D. Power survey 17 years ago where consumers said they would prefer to go through a root canal than negotiating for a car."
Buying A Car an Infographic and Some Important Stats →
NEUTRAL
"AutoUSA announced today it received the highest score in the area of business generation in the J.D. Power and Associates' September 2007 Dealer Satisfaction Online Buying Services (DSOBS) Study."
The Weekly Refresh: AutoUSA, Dean Evans, Blackberry, Sean Bradley →
NEUTRAL
"Every report I've read for the last 5 years (from J.D. Power, AutoTrader and Cars.com) all restate the obvious, 90% or more of vehicle buyers use the internet to research prior to purchase."
The Car Buying Dichotomy →
NEUTRAL
"Our data (J.D. Power and Associates) shows that while this is true for used-vehicle shoppers, more new-vehicle shoppers are actually influenced in their make/model decision (77%) than in the price they pay (73%)."
Internet is at the top of the list of information sources for our consumers. →
NEUTRAL
"This post originally appeared on J.D. Power Automotive Online Review and has been re-posted here on DealerRefresh with permission."
Doing Twitter the Wrong Way →
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