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JD Power — DealerRefresh Vendor Library
JD Power provides market research, consumer insights, vehicle quality studies, and registration/ownership data widely used by dealerships and OEMs.
About suggest a correction →
JD Power provides market research, consumer insights, vehicle quality studies, and registration/ownership data widely used by dealerships and OEMs.
What you do with it
access authoritative third-party research and data on shopper habits, market conditions, and sales forecasts, so they can make more informed inventory, marketing, and retailing decisions
When dealers and OEMs need to understand consumer behavior, market trends, and vehicle demand
combine survey-based satisfaction data with online review platforms like DealerRater, so they can consolidate customer feedback into a single analytics view
When dealers want to benchmark customer satisfaction and integrate feedback across channels
subscribe to J.D. Power Valuation Services for regularly updated wholesale and retail vehicle values, so they can price inventory competitively with defensible third-party data
When dealers need credible vehicle valuation benchmarks for used-car pricing and wholesale decisions
Community evidence → Stable
The DealerRefresh community treats J.D. Power overwhelmingly as a credible, authoritative source of market data, citing its research on consumer internet usage, showroom visit patterns, generational buying behavior, and sales forecasts as useful benchmarks for dealer strategy. Positive mentions highlight the value of its conferences, CPO consumer insights, and the DealerRater partnership as practical tools. The one notable negative voice questions whether J.D. Power — alongside Edmunds and TrueCar — adequately compensates dealers for the sensitive financial data (dealer costs, financed amounts, invoice prices) it extracts through service agreements, raising a data-fairness concern. Beyond that single critique, the community appears to accept J.D. Power's research as a neutral-to-positive industry utility rather than a controversial vendor.
Consumer behavior and internet usage research7 mentions
Sales forecasting and market conditions5 mentions
Industry conferences and roundtables5 mentions
Data extraction and fair dealer compensation concerns1 mention
Vehicle valuation services2 mentions
Customer satisfaction and review integration2 mentions
CPO and remarketing consumer insights1 mention
112 mentions · 13 positive · 10 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEUTRAL
"Since Jeff was in Vegas with the J.D. Power Automotive Internet Roundtable this week, he asked if I would fill in with a review of the 5th Digital Dealer Conference and Exposition."
5th Digital Dealer Conference Review by Kevin Frye →
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"Last year at JD Power I found Ford's story to be one of the most intriguing at the"
Driving Sales Executive Summit with Wards 2010 #DSES →
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"integrated with a data provider (like NADA/JD Power or KBB)"
Website Trade-In / Purchase Tool →
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"JD Book or Blue Book: Does anybody have any insight on subscribing to JD book (70$ a month), i'm wondering if it's worth the cost."
DMS recommendation that integrates well with financial lenders →
NEUTRAL
"If we look at JD Powers, they are the largest "ratings" company in the world. They rate everything. Dealer Rater is focused on one industry and is doing it very well."
Online Dealer Reviews - Are They Ready For Prime Time? →
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"Automotive industry professionals debate the proliferation of fall 2012 conferences (Digital Dealer, DrivingSales, AutoCon, JD Power, and others), with vendors complaining about escalating costs for exhibiting and speaking at multiple events"
Since DR is the only forum NOT sponsoring a conference this fall... →
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"JD Power 2012: [COLOR=#545454][FONT=nimbus-sans]The vast majority (98%) of AIUs visit manufacturer websites during their shopping process, followed by third-party websites (81%); dealer websi"
Social Media - The Magic Bullet? →
NEUTRAL
"TRUE's JD Power shopper score is best of breed."
Nationwide Bank partners with TrueCar for "Single Stop" →
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"I used to think of NADA as a must, Digital Dealer to talk to newer dealers, Driving Sales for relations, and JD Power for OEMs, but they're super hit or miss now."
Live Events Survey - What Swag Do You Put In Your Bag? →
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"I'd really like to attend both with also JD Power."
Digital Dealer 9 or Driving Sales Exec Summit →
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"The other question I would like answered, and I know JD Powers did this several years back, is what the customer felt about their salesperson as opposed to the dealer."
Are Car Dealers Liars? →
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"I'm at JD Power right now, but should have some good downtime tomorrow to really dive in."
Google Wave! →
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"Look at JD powers studies about consumers and contact with dealers prior to purchase. It keeps going down and down year after year. I believe we are at 80% for 2012 of consumers having no contact prior to arriving at the dealership."
ROCKIN' Employees - Where the Hell are They? →
NEUTRAL
"CarFax pricing is our new JD Power Retail. It is really easy to justify our pricing with the "we are a CERTIFIED CarFax dealership so we subscribe to their pricing model"."
Yo CarFax and AutoCheck - time to chill on the scary stuff! →
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"I don't think it should be the Chrome / JD Power ID though - we need a more universal way that isn't attached to a single vendor."
GA4 ASC Wishlist →
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"Digital Retailing (DR) low usage rate reveals to us how shitty the internet is at solving the car shoppers 100's of questions (see JD Power Chart above)"
Merchandizing - Someone is Launching a new Service | Joe Pistell →
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"Jim Farley defined at the last JD Power Internet Roundtable: Marketing used to be your business talking about your business, but marketing is now your customers talking about your business."
Social Media at the Beach →
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"Expect a DealerRefresh Blog article a little after JD Powers is done."
Digital Dealer Conference →
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"That number was dropped in a conversation at the JD Power Conference and I don't have it in writing but I can believe it."
Gaining Facebook Friends →
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"a caution that even approved vendors like JD Power sometimes receive OEM program data a day late"
Rebates, Inventory sync and more for custom Websites →
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"commercial data providers like Chrome (JD Power) and DataOne (Dominion) for complete YMMT libraries"
ideas for purchasing a list of vin numbers? →
NEUTRAL
"a few also mentioning attendance at other industry conferences like Driving Sales and JD Power"
Digital Dealer Vegas →
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