• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
  • J
    Mornin' Alex! You write: "...organic SEO is dying to TV branding?" In this sentence what I want to say is: "Organic SEO is dying and...
  • A
    Joe I may be wrong here but I think Google Products is populated by Google Merchant which use to be Google Base. If you understand the...
  • A
    Alex Snyder (blog) replied to the thread An Open Letter to Mark O'Neil - Chairman and CEO of DealerTrack.
    I'm curious on a few points in this comment Joe. However I just want to start with one: Why do you believe organic SEO is dying to TV...
  • J
    If this Google Products concept becomes reality in our space... BIGGEST WINNERS! PPC specialists like: Eric Mayhew's Total Control...
  • E
    Eric Miltsch (blog) replied to the thread An Open Letter to Mark O'Neil - Chairman and CEO of DealerTrack.
    Very nice Joe. I often said that Google fails at two segments: Automotive & Healthcare. The market is ripe for a web/mobile/social...
  • joe.pistell
    Dear Mark O'Neil, You are the Chairman and CEO of DealerTrack with a fascinating bio that includes being President of an Auto Dealer...
    • google_chrome_dealertrack.png
    • google_garmin_search.png
    • yahoo_dealertrackdearch.jpg
    • audi_google_audi.png
    • search_google_q7.png
  • J
    Joe Pistell replied to the thread SEO is Evolving ...into our world.
    A great thought provoking read Alex. Thnx! CarGuru.com is working it: http://bit.ly/lXy9E6 (bottom left column) Creating Local Social...
  • T
    Alex, SEO Evolves 2 things, 1. Are we building our own SEO bubble, the constant narrowing of WHO I AM to the Googlelex means I am...
  • T
    Tony Weaver (blog) replied to the thread SEO is Evolving ...into our world.
    https://profiles.google.com/
  • K
    Kevin Frye replied to the thread SEO is Evolving ...into our world.
    You are in line with what I have been thinking for quite some time, and also shared at my DD10 presentation... Your statement "Google’s...
  • A
    Alex Snyder (blog) replied to the thread SEO is Evolving ...into our world.
    Reviews can be gamed, but they also carry a penalty in US courts of law. Building a link farm does not carry the same weight of...
  • E
    Eric Miltsch (blog) replied to the thread SEO is Evolving ...into our world.
    So true Alex. Google, and others, are busy trying to figure out two things: * How to rank social content * How to rank authors of...
  • A
    Automotive SEO replied to the thread SEO is Evolving ...into our world.
    Alex I agree with your observations and predictions. Google has to socialize their SERP's to provide more value to their users. The...
  • Alex Snyder
    Hopefully you're reading that title thinking "duh Alex, of course SEO is evolving."  Google changes things in their algorithms so often...
    • SEO-Reputation-Social.gif
  • A
    Alex Schoeneberger replied to the thread The Test Drive Conundrum - Has It Changed?.
    All good points, as are Charles' above. I was curious about how consumers aside from me felt about this so I sent this article over to...
  • A
    Alex Schoeneberger replied to the thread The Test Drive Conundrum - Has It Changed?.
    Charles - you make some great points about the legal/insurance/financial reasons and I also agree that some customers are either not...
  • C
    Charles Gallaer (blog) replied to the thread The Test Drive Conundrum - Has It Changed?.
    @twitter-15780597:disqus, I would caution any dealer from taking your advice without consulting an attorney. What you are in effect...
  • J
    Joe Pistell replied to the thread The Test Drive Conundrum - Has It Changed?.
    SideBar: Different Test Drive rules for the sales gals! My wife sells cars and there are creepers out here. My wife had a creeper...
  • J
    Joe Pistell replied to the thread The Test Drive Conundrum - Has It Changed?.
    Shopper WANTS Test Drive#3, but sometimes a little product knowledge and a joint Test Drive#1 is what the shopper NEEDS. In my case...
  • mbayo
    So, is a test drive the same as a demonstration, or are they different? I say they’re different. When salespeople allow themselves to...
  • T
    Tracking UPS is what we do. Our system identifies the true number of UPS that come on a dealership lot which is typically much higher...
  • W
    William Bryant (blog) replied to the thread The Test Drive Conundrum - Has It Changed?.
    Woah woah woah... not going on the test drive with a customer? YOU'RE FIRED! I believe 90% of the time option 1 should be executed, in...
  • W
    William Bryant (blog) replied to the thread The Test Drive Conundrum - Has It Changed?.
    Woah woah woah... not going on the test drive with a customer? YOU'RE FIRED! I believe 90% of the time option 1 should be executed, in...
  • C
    Charles Gallaer (blog) replied to the thread The Test Drive Conundrum - Has It Changed?.
    How did you go about tracking these 5 million UPS? Through data entered into a CRM system or though polling of customers? The answer...
  • J
    Jon replied to the thread The Test Drive Conundrum - Has It Changed?.
    I think going on the test drive with a customer is one of the most important things you can do. I don't know how many times during a...
  • Filter