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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Daniel J. Mondello posted the thread Branded Search, How Much You Should Spend and How Dealers are Getting Screwed in Websites, SEO, SEM, Display, Social, Marketing.
This article serves two purposes:
Explain the need for branded search and what it should actually cost and why.
Show dealers how to...
ryan.gerardi posted the thread VIDEO: How to Reduce Lost Sales and Defection Rates in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
When the market is down, sales are declining, and lead volume is lower than normal. How can your dealership respond, not just to...
Eric Miltsch posted the thread 2018 Automotive Marketing Predictions in Websites, SEO, SEM, Display, Social, Marketing.
A new year and time again for my favorite blog post of the year!
I love to see the constant progress dealers make to improve their...
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David Metter (blog) posted the thread How Defection Rates Can Contradict What You Think About Your "Best" Sales People in Off Topic & Everything Else.
What you don't know can't hurt you.
It's a euphemism we all know and we've all used - even if ironically.
According to the experts at...
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Adam Robinson (blog) posted the thread Why Your Sourcing Strategy Should Support Proactive Hiring in Off Topic & Everything Else.
Many dealerships make the mistake of waiting until there’s an immediate job opening to start the hiring process. Instead, dealers should...
ryan.gerardi posted the thread VIDEO: 5-Step Roadmap to Selling OEM Parts Online at Your Dealership in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
From boosting sales to evading obsolescence, selling OEM parts and accessories online can add a lot of value to your new car dealership...
ryan.gerardi posted the thread VIDEO: How to Use Dynamic Inventory Ads on Facebook and Google in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Dynamically updated ads based on current dealer inventory are one of the hottest ad formats in automotive advertising right now. Not...
johncolban posted the thread 7 Expert Post-Sale Video Ideas To Try Today in Websites, SEO, SEM, Display, Social, Marketing.
One of the biggest mistakes you can make in sales is front-loading all of your effort. An amateur salesman works really hard to bring...
ryan.gerardi posted the thread Introducing the All-New DealerRefresh Roundtable - In the Forums and On the Lot in Automotive News, Press Releases, and Events.
After nearly an entire year of collaborating, designing, and experimenting, I am excited to introduce our latest new media program - The...
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David Metter (blog) posted the thread 10 Key Takeaways from the 'Data Doesn't Lie' Panel Discussion (DSES 2017) in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
In October 2017 I had the honor of co-moderating a panel discussion at the DrivingSales Executive Summit. Together with fellow...
ryan.gerardi posted the thread VIDEO: Online Vehicle Checkout - Not Just For Millennials in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Millennials, the term used for the generation born between 1982 and 1997, differ substantially from previous generations when it comes...
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AutoHook posted the thread Case Study: Tell Lost Sales to “Get Lost” with Traffic Conversion Analysis (TCA) in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
When the market is down, sales are declining, and lead volume is lower than normal, how can your dealership respond, not just to...
ryan.gerardi posted the thread VIDEO: 3 Key Steps to Building Your Used Vehicle Acquisition Team in Off Topic & Everything Else.
A chain is only as strong as its weakest link and when it comes to building a profitable buy center at your dealership, those links are...
ryan.gerardi posted the thread Authenticom Set to Lay Off 55 Employees Due to Antitrust Battle in Automotive News, Press Releases, and Events.
Upon hearing news just now that Authenticom has informed 55 employees that they will be laid off effective Feb. 2 because of the...
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AutoLeadStar posted the thread INFOGRAPHIC: The Concierge Economy and Your Dealership in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
What do grocery stores, weather apps, and streaming content providers have in common?
ANSWER: They all use concierge services to...
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Adam Robinson (blog) posted the thread Amazon Moves into Car Sales: How Employees Can Give You a Competitive Edge! in Off Topic & Everything Else.
News broke in June that Amazon is recruiting car sales executives and may soon start directly selling cars throughout Europe. Amazon...
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Bill Playford posted the thread Corruptive Technology in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Chances are if you were finishing your business education in the late nineties, The Innovators Dilemma, by Clayton Christensen, was...
todd.smith posted the thread Three Unlikely Places to Add Chat for Service in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
A few weeks ago, I discussed The Enormous Untapped Potential of Live Chat for Service (here’s Part 2) and how it benefits both your...
ryan.gerardi posted the thread Introducing the All-New DealerRefresh Podcast - In the Mix in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Don't you just love a good old-fashioned radio show?
Well if you do then you should listen to the radio. But if podcasts are your...
ryan.gerardi posted the thread Introducing the Refresh Fridays Weekly Broadcast Series on DealerRefresh in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Join the Conversation in the Dealer Forums
Earlier this year we began experimenting with a new broadcast concept. The idea was to...
ryan.gerardi posted the thread Employee Joy Rides. Has This Happened to You? in Websites, SEO, SEM, Display, Social, Marketing.
A recent event showed "irrefutable proof" - as one unhappy customer said, that employees taking customers cars for a joy ride is not an...
ryan.gerardi posted the thread VIDEO: Scaling personalization to all customers throughout the buying journey in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just...
kevinfrye posted the thread Digital Dealer 23 Review with Kevin Frye #DD23 in Automotive News, Press Releases, and Events.
Contemplating the future of automotive at the Valley of Fire
I thought it might be a great idea to take some peyote, spend some time in...
ryan.gerardi posted the thread VIDEO: 'Intelligently' Engage Auto Shoppers with Live Video Streaming in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
How many applications (or vendor solutions) do you need to effectively communicate with YOUR CUSTOMERS intelligently, dynamically, and...
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bpulseadmin posted the thread Vast Launches CarStory Insights to Transform the Future of Auto Sales in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Dealers Can Now Tap Predictive Analytics to Maximize Turn & Profits
AUSTIN, Texas—September 19, 2017— CarStory , the automotive AI...
