"Be the Best at the Basics" - Ryan Farina
We all know, the best way to grow our business is to stay on top of the basics.

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Data Driverz (datadriverz.io) is an AI-powered operational data platform for automotive dealerships that unifies disconnected store data (DMS, CRM, inventory, marketing, financials) into a single, real-time view so teams know what to do next rather than just reading reports.

What Data Driverz does​

• Connects existing dealership systems (DMS, CRM, inventory feeds, marketing and performance tools) without replacing them, then aggregates the data into one operational view.
• Focuses on variable operations (sales/BDC/internet/marketing) and uses AI and machine learning to turn raw data into recommendations and daily direction by role, not just dashboards.
• Positions itself as the “Operational Data Platform” for dealers, aiming to end spreadsheet stitching and delayed reporting by providing real-time performance, accountability, and alerts on what needs attention now.

Who it’s for​

• Retail auto dealers, GMs, GSMs, and operators who want connected data and daily marching orders without swapping out their current CRM or DMS.
• Stores struggling with fragmented data across vendors and systems and looking for a layer that sits on top to drive consistent execution and profitability.

Notable details​

• Founded by dealer-operator Ryan Farina, built explicitly “by dealers for dealers” out of frustration with disconnected data and lack of operational clarity.
• Launched formally as the “auto industry’s first Operational Data Platform” at the 2026 NADA Show in Las Vegas; recently added industry veteran Doug Hadden as CRO to scale go-to-market.

Timely: the FTC is knocking on the door and Better Vantage Point can help you prepare
Always a value: Tom Kline is an amazing resource for exploring business insurance. He helped me at my technology company with it.

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Tom Kline is the Founder and Lead Consultant of Better Vantage Point, a specialty consulting firm that focuses on dealership risk mitigation, regulatory compliance, and protecting dealer profits and assets.

Who Tom Kline Is​

• Third-generation car dealership professional and former dealer/owner with over 30 years of in-store experience.
• Runs Better Vantage Point, which “gets you out of trouble… and keeps you out of trouble” through compliance, risk transfer, and dispute resolution work for auto and RV dealers nationwide.
• Frequently serves as an expert witness defending dealers in litigation and is endorsed by groups like Dealer Marketing Magazine, RVDA, and state associations.

What Better Vantage Point Does​

• Audits trade practices and advertising, F&I processes, and general compliance to head off FTC/CFPB and state AG issues.
• Helps dealers respond to regulatory notices, resolve consumer/business disputes, and tighten HR practices (handbooks, process guides, etc.).
• Offers the “Safeguard Your Dealership” program, focusing on proactive compliance and risk management so dealers avoid fines, chargebacks, and reputational damage.

Content and Book​

• Publishes regular compliance and risk articles on the Better Vantage Point site for dealers.
• Author of “Tuck The Octopus: A Better Vantage Point for Dealership Risk and Compliance,” which is used as a textbook at Northwood University and frames his approach to managing many “tentacles” of dealership risk.

Our first dealer/client review! @Jeff Kershner has been a longtime iPacket client, and his team uses it every day.

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Primary reason for using it: having something to send to leads that gives a bit more information on the car.
Something else that's cool: there is a breakdown of the reconditioning work that was done to used cars.

iPacket is an automotive SaaS platform that builds digital “info packets” for each vehicle so dealers can present full documentation and history to shoppers online and in-store.

What iPacket Does​

Digital vehicle sales presentation

• Aggregates existing vehicle data (OEM window stickers, build sheets, history reports, service records, photos, brochures) into a single digital packet without manual scanning or uploading.
• Embeds those packets into dealer websites, CRM, and communications so sales staff can share a link or presentation instead of piecemeal PDFs and screenshots.
• Provides tools like the SalesHub Chrome extension to detect VINs on pages and pull original window stickers directly from iPacket.

Why Dealers Use It​

• Increases perceived transparency by giving shoppers everything (history, factory equipment, pricing, documentation) in one place, which can reduce friction and negotiation time.
• Standardizes presentation across BDC, internet, and floor teams, so every rep has the same story and supporting documents when justifying price or equipment differences.
• Integrates with CRMs to automate packet creation from existing inventory feeds, minimizing additional workflow burden.