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"How are you tracking pricing decisions at the desk — is anyone doing this systematically?"

AI Summary

A GM asks how dealers systematically track the pricing decisions and manager overrides that lead to gross variance, since DMS systems only show final numbers. The thread explores whether dealers document override reasons in CRM notes, track them manually, or analyze them retroactively—highlighting a gap between what dealers can measure and what actually drives profitability decisions at the desk.

DealerInt

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Mar 8, 2026
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"How are you tracking pricing decisions at the desk — is anyone doing this systematically?"


One thing that keeps coming up from the dealers is "Gross Variance". The DMS shows the final number but not the decisions that got there — manager overrides, competitive matches, loyalty discounts.


Curious how other GMs and principals are handling this. Are you tracking override reasons manually, relying on your CRM notes, or just doing a post-mortem at month end when gross is already gone?
 

✨ AI Highlights

A GM asks how dealers systematically track the pricing decisions and manager overrides that lead to gross variance, since DMS systems only show final numbers. The thread explores whether dealers document override reasons in CRM notes, track them manually, or analyze them retroactively—highlighting a gap between what dealers can measure and what actually drives profitability decisions at the desk.

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